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Essay / Research Paper Abstract
This 3 page paper examines this firm's international expansion and why it has focused on developing nations. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: RT13_SA841t.rtf
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Unformatted sample text from the term paper:
industry, which was estimated to be roughly 27% (Liddle, 2004, p.24) of the British food market. That is rather good, but Tesco, like any major corporation wants a greater market
share. It in fact has been expanding. Also, Tesco has faced challenges not only in expanding commercially but also in achieving product without reaching into other areas. It is thought
that Tesco plans to look for fresh produce in new markets (Nieuwoudt, 2008). One question that looms large is why Tescos initial international expansion strategy has been aligned with developing
nations. After all, one would expect there to be little profit in such markets. Yet, in the long term, Tesco should reap significant profits in these expanding markets. Tesco today
does operate about 800 stores abroad (Stamp, 2006). It must first be acknowledged that Tesco has had some problems expanding overseas because of strong competition ("Growing Pains," 2005). Approximately 60%
of investments overseas are in Hungary, Ireland, South Korea, and Thailand ("Growing Pains," 2005). Yet, it had also brought in a 50% investment in a Chinese supermarket giant because Asia
seems to be a promising market ("Growing Pains," 2005). Its focus on Asia does not exclude third world countries of course. Hence, a part of the reason for the interest
has to do with its interest in Asia in general. Tesco, in general, sees international expansion as key to long-term success (Stamp, 2006). It started on this path slowly
from the 1990s but today, is expanding rather rapidly (Stamp, 2006). Richard Ratner observes: "They have gone into low risk areas, less sophisticated retail markets where they have a clear
run at it" (Stamp, 2006). Ratner suggests that by going into less sophisticated markets, including third world countries, they are the ones to introduce the idea to this market. In
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