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Essay / Research Paper Abstract
This 7 page paper looks at Tesco’s supermarkets and their position in the UK supermarket retail sector. The paper first explains what is meant by a PESTEL analysis, outlines Porters Five Forces tool, and then uses them to examine the position of Tesco and identify the most important current factors influence the operation and strategy of Tesco. The bibliography cites 7 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEtesco3.rtf
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Unformatted sample text from the term paper:
aggressive and defence. The aggressive nature is typified in the related diversification, with emphasis placed on non food products and financial services, with the defensive measures taken in the way
the club card scheme is being managed in response to the launch of the Nectar card from a strategic alliance formed by Sainsbury, Barclaycard, Debenhams and BP. The aim is
to retain market share, increase loyalty as well as increase sales and products. To examine the situation Tesco are current in there
are a range of tools which can be use, two of which are a PESTEL analysis and Porters Five Forces Model. A PESTEL analysis looks at factors in the macro
environment that will impact on the way a company operates. These are factors that the company cannot control and can only respond top. The key in understanding these is the
way in which there are responses from the company indicating their understanding of the macro environment and also their ability to foresee and plan for changes.
PESTEL stands for political, economic, socio-cultural, technological, environmental and legal. The political environment can be seen in many ways, form issues such as employment policy and
the way in which intentional relations are managed, as seen with the fall in sales of French products during disputes between France and the UK, through to fears of war
and the desire to stock up on tinned goods. All of these are political and will impact the way Tesco trades and responds. The economic factors are the factors the
economy, how much money is in the economy and ho much disposable income is available to the customers and the company itself. The fears and hopes of the future will
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