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Essay / Research Paper Abstract
This 6 page paper looks at 10 sins and 10 commandments of marketing briefly discussing each and given an example for each.
Page Count:
6 pages (~225 words per page)
File: TS14_TE10sins.rtf
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Unformatted sample text from the term paper:
can be seen they may be appreciated to a greater extent. Ten Sins 1. The company is not sufficiently market focused and customer driven. If a firm is
not focused on its customers it is unlikely to be able to develop the products they want and market them effectively. A good example of this is was UK
retail firm Marks and Spencer in the late 1990s when the target market changes and the firm was not focused on the market so did not notice. 2. The
company does not fully understand its target customers. If the firm does not understand the target market they are unlikely to market successfully to them as they will not understand
their motivation to their needs/desires, and the product may not meet their needs. Most firms invest heavily. Small start-up business are most likely to make this mistake. 3. The
company needs to better define and monitor its competitors. Competition always posses a threat, if a firm does not define and understand its competition it is less able to react,
Apple, during the early days of computers was an example of this, loosing out to IBM with Microsoft in the PC market when they took the leadership passion and gained
mass-market appeal despite Apples first mover advantage, 4. The company has not properly managed its relationships with its stakeholders. If the firm does not manage its stakeholder
relationships this can result in dissatisfaction and criticism and as such losses in revenues and damage to a reputation. This was seen with Shell and the way it managed the
stakeholders in the way that they disposed of the Brent Spa Oil platform, the firm ended up having to take much more costly actions in order to satisfy stakeholders as
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