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Essay / Research Paper Abstract
6 pages in length. The writer discusses the programming options for three show slated for fall, 2002. Bibliography lists 9 sources.
Page Count:
6 pages (~225 words per page)
File: LM1_TLCprgrm.rtf
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Unformatted sample text from the term paper:
with morning game shows drawing a significant number of students and housewives, while prime time attracts a more diverse audience comprised of the more mature demographics. The student will
want to discuss the fact that Donny Osmonds Pyramid is a resurrected game show whose staying power is being given a second chance. Placing it in the prime time
slot is clearly the best choice even though the original Pyramid was broadcast in a morning time slot, inasmuch as its content, along with the shows revamped demeanor, is indicative
of what has come to represent prime time viewing. Following upon the heels of Pyramids first host, Dick Clark, the producers have much with which to promote, since Clarks
influence and persona reflected a significant element in the original shows overall appeal. "Were exploring different interactive capabilities, but its the same game...You dont want to touch success."1
Choosing Osmond as the new host provides a youthful look to an aged show, a combination that programmers believe to be the complementary mix
necessary to launch it back to game show stardom. Osmonds own career has spanned decades, and his audience is comprised of young and old alike, which is clearly a
conscious choice on the producers part to attract this diverse audience to first watch Osmond for his personal appeal and secondly to reacquaint themselves with a thirty-year-old game show.
That is not to say, however, that the network is ignoring the ever-increasing younger demographic population. "While the adults 18-49 demographic remains a key barometer for advertisers, the networks
increasingly have touted their performance among the more affluent of those young adults."2 The student will also want to discuss how the very nature of game shows has achieved
...