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Essay / Research Paper Abstract
This 7 page research paper investigates the content and format of the commercials aired on television during the 1950s and the commercials in the 1990s. The kinds of products advertised as well as the content and the form of the commercials is different in some ways and much the same in other ways. Specific examples are provided. Bibliography lists 11 sources.
Page Count:
7 pages (~225 words per page)
File: D0_Tvad5090.doc
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Unformatted sample text from the term paper:
medium and they basically gave it one year -- 1947, the first peacetime year for television, to prove itself. Critics of television as an advertising vehicle argued that there were
too few television sets in homes, that production of the sets and the broadcasting equipment was retarded due to problems in factories, and that the FCC had not yet ruled
on color video. They likened the situation to movies which did not really become a major entertainment force until someone was willing to move beyond the $10,000 per picture budget
to $1 million per picture. Grey Advertising, Inc. wrote these comments as a rebuttal to the critics of television as a viable advertising medium in 1947. Grey said that television
would find its way within five years (Berenson, 1997). He was certainly correct in his predictions: in 1950, advertisers began an exodus from radio commercial to television commercials. An article
in Variety described it as "the greatest exhibition of mass hysteria in showbiz annals" (Advertising Age, 1995). Grey was absolutely correct and
one must wonder how those critics must feel today, if any of them are still alive. Television is a major advertising medium and has been for decades and as all
things change so have the commercials aired on TV. To see just how much advertising has changed, tune in to TV Land, a cable channel supported by Nickelodeon. They not
only air some of the shows from the early days, they also air some of the commercials in their "retro commercial" segments. It is recommended that the student consider watching
this channel and then report some of the commercials viewed. Not many are from the 1950s but even those from the 1960s and 1970s are remarkably different from the commercials
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