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Essay / Research Paper Abstract
12 pages in length. Sexism in television is an industry ill that has run rampant ever since its mid-century inception. Even though it has purportedly quelled its ever-present sexist orientation, critics charge that this is hardly the case. Even in programs that proclaim to utilize women as respected and equal characters to their male counterparts, what has truly surfaced is nothing more than a clever ploy to make it appear as though television has finally put to bed the sexists perception it adopted at inception. The writer discusses how this veiled attempted to promote women from beneath the social oppression of the male ego has its roots in patriarchal control, in spite of the fact that women are more independent now than they have ever been before throughout history. Bibliography lists 11 sources.
Page Count:
12 pages (~225 words per page)
File: LM1_TLCtvsex.doc
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Unformatted sample text from the term paper:
hardly the case. Even in programs that proclaim to utilize women as respected and equal characters to their male counterparts, what has truly surfaced is nothing more than a
clever ploy to make it appear as though television has finally put to bed the sexists perception it adopted at inception. This veiled attempted to promote women from beneath
the social oppression of the male ego has its roots in patriarchal control, in spite of the fact that women are more independent now than they have ever been before
throughout history. The image of power and gender roles in popular culture reflects complete patriarchal control, with the manipulation of the female gender a pertinent component of its objective.
One only needs to consider contemporary television programming to realize the significant impact power and gender have upon the content of popular culture, confirming the accusation that the male gender
is all-powerful within its various segments. Throughout society, patriarchy has been responsible for designing womens role in society; many of these devices used in earlier centuries were related to
religion. Certain scripture regularly challenged women to disprove that they were inferior-to not agree was heresy. When religion did not work alone, scientific theory was included as a
factor in the equation that supported the ideal that women are inferior. Based upon a conviction of inferiority, male authorities were then able to design lifestyles for women, including
approved activities, mannerism, education, sexuality and religious pursuits. Television has certainly helped to perpetuate these attitudes, as contemporary programs only appear to support the feminist concerns they purport to
advocate. Television is much like a typical marketing firm: its sole objective is to attract its target market. Indeed, targeting specific markets
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