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Essay / Research Paper Abstract
7 pages in length. The writer discusses how television and Internet advertising geared toward children is promoting consumerism in this age group. Bibliography lists 5 sources.
Page Count:
7 pages (~225 words per page)
File: LM1_TLCconsu.doc
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Unformatted sample text from the term paper:
marketing campaigns have utilized ethically questionable tactics to sell the companies products. "Consumer capitalism began in the late 19th century with the opening of the first department stores and
increased with the growth of advertising and retailing. Consumerism is an artificial appetite, and its values have replaced earlier religious and political ideals" (Lapham 10). The technological revolution
has brought with it a great deal of beneficial advancements for mankind; two of the most important developments of all have been that of the television and the computer.
In more recent times, the computer has moved from the restriction of industry well into the mainstream of society, providing a vast array of resources just a mouse click away.
One of the most promising of all -- for both merchant and consumer -- is the concept of online retailing. Myriad companies have taken the opportunity to display
their wares up on the Internet as a means by which to boost sales and reach otherwise unattainable markets. However, with anything so seemingly perfect, there also exists potential
downsides, as well, most markedly of which is the influence of childhood consumerism. Computers have become a significant part of life. There
is no denying that their very presence has drastically altered humanitys existence since the mid to late 1940s. Through a number of developments, computers have not only become integral
components of virtually every aspect of a persons life, but they have also been successfully assimilated into homes all across America for personal and business use. However, the manner
by which they have been assimilated has been for myriad other reasons than merely a childs schoolwork; rather, targeted advertising has learned that the same vulnerability for consumerism that exists
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