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Essay / Research Paper Abstract
This 3 page paper looks at the US telecommunication market answering 4 questions, looking at the major fixed line providers and how they are competing, then looking at the main wireless providers. The third part considers what developments in the wireless market are most exciting and the last part speculates on where the better jobs may be in the telecommunications industry. The bibliography cites 2 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEUStelecom.rtf
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Unformatted sample text from the term paper:
customers into the market. In 2004 the market only grew by 1.1% to a value of $191.4 billion in 2004 (Euromonitor, 2005). The top five companies control 68% of the
market. The strategy here is to keep and increase market share with a high profile marketing that is based ion the brand name. The largest player is Verizon with 20.1%
of the market (Euromonitor, 2005). This is followed by AT&T which suffering as a result of the competitive conditions, 2004 saw a
decrease in its turnover of 11.6% (Euromonitor, 2005). The company had a competitive advantage with its brand name and sought to trade in this for reliability, but it is jot
seen as uncompetitive so it is undergoing a brand renewal. AT&T made a after tax loss of US$6.5 billion in 2004 (Euromonitor, 2005). Next is MCI, turnover all decreased here,
but by a larger level of 24.3%. The company is seeking to increase revenue with the use of acquisition and international strategic alliances as seen with the UK British Telecom
company. SBC is next, this is a profitable company and saw a small increase of 0.1% and is seeking to increase sales with the existing customers as well as gain
new customers with a high level of marketing (Euromonitor, 2005). The market is expected to carry on growing very slowly and the share of the local loop businesses are likely
to increase. Wireless business is having a negative impact on the land line companies. Question 2 The wireless market is growing at a faster rate, subscriber numbers increased by
14% in 2004 up to 181.2 million. There are several companies competing in this market. Cingular Wireless is the market leader with 26.9% of the market, this is the result
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