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Essay / Research Paper Abstract
A 10 page paper discussing the expansion of a fictional British firm, Global Ventures PLC, into the US and China where it will offer wireless communication (cell phone) service. The paper includes examination of the wireless communications industry in each country; a PESTEL analysis; Hofstede's cultural dimensions; and Porter's barriers to entry analysis. Given the US recession in 2009 and China's granting of 3G licenses to its leading domestic providers, the paper recommends that Global Ventures enters the US at the low end of the service spectrum and China at the upper end. Bibliography lists 13 sources.
Page Count:
10 pages (~225 words per page)
File: CC6_KSmktgTeleAud.rtf
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Unformatted sample text from the term paper:
seeks to expand to two countries as it enters the telecommunications industry. The segment of the industry in which Global Ventures PLC will operate in these countries is wireless
communication services. The countries chosen for this project are the United States and China. Growth in wireless communication services has been slowing in the United States for some
time (U.S. Telecom Growth Slower Than Global Industry 2008), but there is much opportunity that most existing cell providers have chosen not to pursue in the past. Wireless use
is nearly ubiquitous in Chinas most populous cities, but there is a lack of service available in many other cities with large populations. China just now has extended 3G
licenses to three mobile operators (Chinas telecom sector gets 3G licenses), and there is much opportunity available in that country. Product Market Of
course the telecommunications industry encompasses a broad range of products and services. As stated, the chosen sector of that industry is wireless communications and the countries chosen are the
United States and China. The cellular service provider industry is one that is never static. It also is an industry in which
true globalization is progressing dramatically. Currently there is a battle of technologies underway, but it appears that attention to technological capabilities overshadows customers perceptions of need and price.
There is not a great deal of customer loyalty among cellular service users, particularly now that telephone numbers in the US have become "portable" between providers. Opportunities and Threats United
States At present the United States is in a deep and worsening recession; varying levels of ineptitude at the highest levels of government
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