Here is the synopsis of our sample research paper on Technology & Sales. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 4 page research paper that argues that the demands made on salespeople today would be impossible without technology. The writer discusses the role of technology in sales as it applies to the various stages of the sales process. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: D0_khtsales.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
marketplace, sales personnel are expected to become better and more productive (Colombo, 1994). They are expected to not only contact more customers, but do a better job of selling
with each contact. These demands would be impossible to meet if it were not for technology (Colombo, 1994). Technology can be used to enhance productivity and efficiency at each stage
of the selling process. Strategic planning is traditionally the first step in the selling process. Traditional managers today are confronted with too much information that must be utilized in
order to make strategic decisions according to the sales models to which they are accustomed (Smith, 2002). The technological innovations of the last several decades allow sales managers to
handle information in an efficient manner, with computer applications "crunching" the numbers that might otherwise seem overwhelming. Today, it is widely acknowledged that information systems knowledge is an
essential business tool for survival in the world marketplace (Laudon and Laudon, 2003). Information systems aid businesses by extending their reach to faraway locations, by aiding in the offering of
new products and services, as well as by reshaping jobs and adjusting work flows (Laudon and Laudon, 2003). Technology eliminates the need for managers to manually compile the vast
amount of information that is required for them to function effectively (Colombo, 1994). Computer applications can be used to create activity reports on sales activities that are far more detailed
and useful than could be possible with a manual system. This technology can also produce detailed sales forecasts, which also facilitates the planning process (Colombo, 1994). As this suggests, computer
programs can also aid the sales manager in understanding the selling function as it pertains to the overall picture in their particular field. Computer applications, such as Lotus Notes,
...