Here is the synopsis of our sample research paper on Techniques of Cosmetic Advertising. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 6 page paper examines the cosmetics industry and how they advertise in magazines. The bibliography lists 6 sources.
Page Count:
6 pages (~225 words per page)
File: RG13_SA943ads.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
who are photographed regularly hire makeup artists. Indeed, beginning in the 1990s, cosmetics and fragrances would yield ad revenues equivalent to $650 million (Hill, 2002, p.99). Yet, advertising cosmetics to
women would begin long before the end of the twentieth century. Earlier in the century, druggists would promote their concoctions that they created for beautys sake (Peiss, 1999). The industry
had grown a great deal since that time. Cosmetics were always promoted, but soon, marketers would begin to use techniques to entice women to purchase more product. A Macys
executive confided that perfume manufacturers would in 1909 lure women to the cosmetic counters through their sense of smell (Peiss, 1999). Today, magazine inserts containing scents are quite popular and
the large department stores also continue to attract women to the counters through the use of popular sprays. Yet, while it is the case that ad agencies play on womens
senses and their desire to look good, they primarily draw them to the cosmetics counters with the promise of a man. Targeting Women Through the Twentieth Century
An advertisement in 1925 was for Pompeian cosmetics and the tag line was "reward of beauty" (Hill, 2002, p.71). The ad, featuring a bride, was a suggestion to
single women (Hill, 2002). In other words, the message was that in order to get the man, the woman has to look good and cosmetics enhances beauty. The cosmetics
industry would begin to pay attention to the plight of the woman who wanted to get a tan but did not want to harm her health (Hill, 2002). Thus, during
the 1990s, many products surfaced such as moisturizers, foundations and lipsticks with sunscreens (Hill, 2002). During the 1930s, tanning products were reformulated to include sunscreens (Hill, 2002). One
...