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Essay / Research Paper Abstract
This 6 page paper examines six separate articles about technology and tells us what we can learn from each one.
Page Count:
6 pages (~225 words per page)
File: D0_HVTekRds.rtf
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Unformatted sample text from the term paper:
that product, correct? No, not always. There are countless examples of companies that introduced a new product only to see a competitor introduce a similar product later, with
the effect that the innovator lost both the momentum of being first and their market share. When that happens, some companies dropped the product line while other companies failed
entirely. One case in point is EMI, which is familiar to most of us from films and music, but which was first to have a cat scanner on the
market. Despite initial success, the company lost its leadership position in this market dropped the product within eight years of its introduction. Why? There are several things that
come into play here, arguably the most important being the fact that the innovator needs to be able to profit from his innovation. It sometimes happens, as in the
case of the EMI scanner, that the company didnt realize it had developed a machine so sophisticated it was above the level of the average hospital to understand and operate;
it was therefore incumbent upon EMI to provide training, servicing and technical support, none of which it could do. A company that cant support its products is doomed. A
second problem that arises is when one design begins to dominate the market. For instance, what aircraft designer today wants to go up against the 747? The lesson
here appears to be that simply inventing a better mousetrap isnt enough; the company must provide all the information and support necessary so his customers can use that mousetrap successfully.
The Limits of Technology - the S Curve The s-curve is an elegant shape that shows us, in graphic form, the way in which technology develops. It
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