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Essay / Research Paper Abstract
This 20 page paper considers the role tat teams can play in accelerating the new product development cycle and adding to the process. The writer includes both advantages and disadvantages and undertakes a comprehensive literature review. The bibliography cites 40 sources.
Page Count:
20 pages (~225 words per page)
File: TS14_TEteamsi.rtf
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Unformatted sample text from the term paper:
become a reality. In recent literature it appears that more than 90% of all innovations never get off the desk and into development (Howell and Shea, 2001).
However, whatever the proportion, we need to consider the way in which products can be successfully developed. This will need teamwork, where all individuals
have input for the product can be developed successfully. If we consider this we can argue that this may be seen as the source for competitive advantages where there are
successful teams, as they can lead to better developments as well as making first mover advantages possible (Thompson, 1998). There are many theories that abound regarding the way the
innovation many be best achieved. Some argue that teamwork is the key, with a good integration and cross department team being present (Flemming and Koppleman, 1996, Handy, 1997). However, others
argue that there is a need for a lone developer, or for a champion or leader in a team that has the inspirations and ideas. Other elements may include their
access to resources, the team dynamics, the way in which the team or individual are perceived by the company as well as peers, and even their past results.
It is can be seen as being a valuable study, as being able to understand the predictors of a successful team is not only
practical, but also has commercial value (Clift and Vandenbosch, 1999, Ancona and Caldwell, 1992). In the days prior to the industrial revolution development of a product would have
been by a single person, form start to finish, this was the age of the craftsmen. However, with scientific management and increasingly complex tasks, even those skilled have become more
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