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Essay / Research Paper Abstract
This is a 7 page paper that provides an overview of Target's strategic frameworks. The case is made that Target's strategies are inherently reactionary due to Wal-Mart's ubiquity. Bibliography lists 4 sources.
Page Count:
7 pages (~225 words per page)
File: KW60_KFbiz036.doc
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Unformatted sample text from the term paper:
have been necessarily motivated by Wal-Marts complete and utter dominance in the retailer market. This is indicated by an examination of comparable promotional circulars from each company, as well as
a directly comparable SWOT analysis of each company, conducted during the same recent time frame. Projections are drawn about what Target must do in the future to adapt to changing
external circumstances, all the while taking Wal-Marts strategic advantage into consideration. Paper When two major organizations compete in the same market, the result is that both companies must
take one another into consideration when developing strategies. Even if a company has a perfectly fine strategic approach that has made it a market leader for decades, if that strategy
ignores what the competition is doing, it is all but certain that competitive advantage will quickly erode. In order to illustrate this straightforward concept, one might look at one of
the fiercest retailer rivalries in recent memory: the ongoing competition between Wal-Mart and Target. Using Target as a baseline example of corporate strategy, this paper will explore how Target has
had to adapt its business model to compete with the juggernaut Wal-Mart. This paragraph helps the student introduce the two businesses in question, setting up the rest of the paper.
Target Corporation enjoys a position as one of the largest retail chains in the United States. They have stores spread throughout every geographic region of the United States, and many
situated abroad as well. They enjoyed a dedicated and loyal base of shoppers and consistently report profits. In any other market, Target could well be considered a market leader given
its performance. Unfortunately for Target, it so happens to do business in the big box retailer market, and that means it must compete against the titanic force of Wal-Mart Stores,
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