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Essay / Research Paper Abstract
This 5 page paper considers how a magazine may attract more readers that are interested in fashion. The paper shows how to determine the target market using both demographic and psychographic profiling, and then considers how the purchase decision is made and how the magazine may influence that decision. The bibliography cites 3 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEfashon.rtf
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Unformatted sample text from the term paper:
understand the target market. If this market is not understood then they are unlikely to sell their publications. The magazine industry is very competitive, many magazines have sections
on fashion and cover a widely segmented market. Fashion is a market where there are glamour segments as well as budget and mid cost ranges. However, those that are interested
in fashion are likely to be interested in more than a single segment. However, magazines often focus on the different segments. In looking at the type of audience the magazine
is trying to attract, the age group is given as between 18 - 25. However no more details are given. This indicates more understanding is needed of the market, and
how they make their purchase decision. The fashion industry has target markets that may attract both males and females. However, it is generally accepted that the female market are
those that are more likely to purchase a magazine due to the fashion content. A quick look at magazines such as Mens Health and GQ, lifestyle magazines aimed at the
male audience, they may have fashion items, but they do not appear as features on the cover, aimed at selling the magazines, nor are fashion shots used to sell the
magazines, unlike the female fashion segment. Magazines such as Cosmopolitan and Essentials, both of which have a female target audience and both make fashion a more visible selling point. The
segmentation of the market may also be seen in reference to education and income levels. Those with a lower income are more likely to be interested in magazines where there
are also budget alternatives shown, such as Chat where features are used with two friends given two different amounts to spend on a make over, one is expensive and one
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