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Essay / Research Paper Abstract
An 8 page paper discussing Target, the “other” discount retailer. The paper discusses the industry; provides a brief history of Target; provides five years’ financial information; corporate culture; and motivational strategies. Target eclipsed Kmart long ago. Wal-Mart is the world’s largest company and castigated for its practices. In contrast, people like Target. The company treats employees and customers well, in a winning combination that most likely will continue its winning ways. Includes an outline. Bibliography lists 7 sources.
Page Count:
8 pages (~225 words per page)
File: CC6_KShrEmpMotTrgt.rtf
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Unformatted sample text from the term paper:
II. The discount retail industry A. Competitors B. Target Corporation 1. Company history 2. Products and services 3. Financial information of the past five years III. Corporate Culture A. Mission statement B. Organizational structure C. Decision-making patterns 1. Top-down
2. Originating with employees IV. Motivational strategies A. Reference of "team member" B. Employee empowerment C. Employee services D. Leadership style V. Conclusion Introduction There have been discounters for
as long as there have been retail competitors, but the "big box" discounters came into being in 1962 when the Kresge company opened its first Kmart store. It was
in that same decade that Sam Walton was learning discounting lessons at his Ben Franklin store in Arkansas. Target also opened its first Target store in 1962, the discount
version of the Dayton Company. The Discount Retail Industry Dayton and Hudson merged in 1969, and still exist as the parent company of
a variety of traditional department store brands. Target was created to keep the traditional department store and discounter lines fully separate in the consumers view. Competitors
These three competitors comprise the heart of the discount retail industry today. Others have come and gone over the years; others have tried to duplicate
the models of one or the other but have not survived to give any of the leading three any real competition. Kmart was
the industry leader for years, and appeared to be unassailable in its lead. From the beginning, it focused on cities, believing that more rural areas could not be profitable
enough given the lower profit margins that it charged on all of its items. Sam Walton was loathe to try to compete directly
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