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Essay / Research Paper Abstract
A 17 page paper discussing the rationale for a small family travel agency to develop an online presence. The travel industry still has not fully recovered from the terrorist attacks of September 11, 2001, but growth in “Internet travel” continues. This paper provides rationale for developing an online presence and describes the ideal web development team. The agency will need to decide in the beginning how it will use the site in order to be able to assess the site’s ultimate value. Even a simple site can be productive if it contributes to wider dissemination of knowledge of the agency that translates to use of its services. Bibliography lists 15 sources.
Page Count:
17 pages (~225 words per page)
File: CC6_KStravelInternet.rtf
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Unformatted sample text from the term paper:
has had a dramatic effect on many types of businesses, but likely none more than that which it has had for travel agencies. The entire industry has taken lumps
as commissions have vaporized while travel increases. Though the changes are difficult to follow at times, the Internet presents a view of the future of the industry that can
be quite lucrative. Unable to know that 2001 would deliver a crushing blow to the travel industry in the form of terrorism, one
author notes, "The year 2000 was a cataclysmic one for the travel industry as companies, new and old, struggled to make the best use of the latest technology while keeping
a sharp eye on the bottom line. Few of them actually paid attention to the customer" (Industry predictions, 2000; p. 21). This lesson for any business form and
for any industry must remain uppermost as travel agents sort through the possibilities before them. Growth of Internet Influence By the end of
2000, the number of online travelers had grown by 23 percent during the year. "It may sound like a statement of the obvious, but e-commerce and the travel industry
continue to converge at a brisk pace, with more and more travelers booking online" (Peterkofsky, 2000; p. 1). "Bill Carroll, director of Internet
services for the travel research firm PhoCusWright Inc., presented some of his companys most recent findings at the recent Inbound Live: E-Travel 2000 conference in San Francisco" (Peterkofsky, 2000; p.
1). Carroll reported that just 7 percent of the industrys bookings would be made online during 2000, which at first glance appears to be significant but not earth-shattering.
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