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Essay / Research Paper Abstract
A 5 page paper discussing some of the "knowledge tools" that may be needed by an Indian company seeking to market video games in China. Some of the knowledge tools that the Indian company will need include theory (supply and demand, comparative advantage); legal information; demographic data; cultural information; and an assessment of emerging trends as disposable income in China continues to rise. More narrowly-focused knowledge tools include taxation climate and information; employment policies and laws; banking regulations applicable to foreign joint ventures; registration for taxation and customs; and whether the joint venture will qualify for any preferential treatment. Developers also will need to directly address the matter of intellectual property rights. The paper briefly discusses each. Bibliography lists 6 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSintlTrChiVid.rtf
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Unformatted sample text from the term paper:
The contract programming business in India is well developed and expected to more than double in the next several years. Though it is not yet as developed as the
IT industry, the video game industry in India is expected to follow suit. Charles Huang is the founder of RedOctane, a company in Chennai that "has just established a
subsidiary that is one of Indias first video game development studios" (Huang, 2005). Chennai is Indias fourth largest city, providing RedOctane and other technology companies an attractive labor market
from which to choose. As example, in "Chennai, we can hire animators and game programmers for 10-20% of going U.S. salaries. There are so many animators that we can
probably hire 1000 just from the city of Chennai" (Huang, 2005). The greatest problem for Indian outsourcers is that "Indian companies find it hard to hire creative programmers who
understand and enjoy games" (Srinivasan, 2005). Those with technical expertise did not grow up playing the games as did many in the US. At the company that Rajesh
Rao owns, new employees do nothing for the first few weeks of employment but play games. Rao explains, "We let our new employees just play games for the first
two or three weeks, so that they will get hooked" (Srinivasan, 2005). Indian programmers are indeed being "hooked" and the company wishes to repeat the process among Chinas increasingly
prosperous citizens. Operating in China - Knowledge Tools There are several considerations that the Indian game company will need to make prior to
entering China. It already has determined that it will operate as a joint venture with a Chinese company to gain the benefits of working with a company that truly
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