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Essay / Research Paper Abstract
This 4 page paper presents information is required to construct a TWOS matrix for Opel, looking at the threats, weaknesses, opportunities and strengths that are present in a case provided by the student. The bibliography cites 3 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEOpelTWOS.rtf
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Unformatted sample text from the term paper:
a TWOS matrix, so the different factors been given to facilitate the completion of a matrix. . The paper presents each section individually ready for inclusion in a TWOS matrix,
w the student may go on to utilize for a TWOS analysis. When examining Opel there are a number of different threats, weaknesses, opportunities and strengths. The major threat
to the organization is the global economic performance, which is further exacerbated by the poor performance of the organization has produced over the last decade, with every year within the
2000s, apart from 2001 and 2002 created a loss. Where there is a recession, falling levels of disposable income reduce the aggregate demand within an economy (Nellis and Parker,
2006). Large ticket goods which have a life it may be extended are often one of the major casualties, as potential purchasers delay making a major investment. In the case
of the car market this means undertaking for repairs and maintenance to extend the life of the car, as well as utilizing the second hand market (Baye, 2007). With the
company already making losses before the 2008 recession started to impact the economy can be seen as a major threat. Competition is also a serious threat, in Opels core markets
there are a number of stronger competitors, including Japanese automakers; Toyota, which is the largest global automotive company, as well as Honda, both of which have developed strong competitive positions
and have responded well to the recession, they are also facing a lower level of demand, but has successfully managed to cut costs and the developed products that are likely
to appeal to the market in both recession and non-recession conditions, including the use of hybrid cars and fuel efficient cars. These companies also have a high level of geographic
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