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Essay / Research Paper Abstract
This 8-page paper details the failure of Tucker Automobile Corp. and the marketing mix the company used. Bibliography lists 5 sources.
Page Count:
8 pages (~225 words per page)
File: D0_MTtuckauto.rtf
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Unformatted sample text from the term paper:
In the automotive industry, there was Fords Edsel. Then there was Tucker Automobiles Tucker Torpedo, a 1948 car that was the "Car of Tomorrow, Today," as the advertisements billed it.
Yet 60 years later, there are only 47 of the cars in existence (out of 51 originally manufactured). Part of what happened
to Tucker Automobile Corp.s founder Preston Tucker was suspicion about his trading motives - there are theories, to this day, that claimed that the Securities and Exchange Commission (SEC) and
the automotive industry conspired to make Tucker Fail. Langelett, however, points out that there is no merit to the theory. There were
two things that contributed to the companys collapse; first was the lack of financial planning and Tuckers refusal to use conventional loans, an action that scared off venture capital that
could have kept the company afloat (Langelett 17). Also, Tucker pre-sold cars; he took money for cars that had not yet been produced. This was something the SEC deemed illegal,
and eventually left the firm bankrupt (Langelett 17). But the question we can ask ourselves is, could the Tucker Torpedo have
survived? Was it a product worth marketing? What was the marketing plan? Why did it fail? Though the SECs investigation eventually helped
kill Tucker Automobile Corp., researchers looking back on that period, and investigating Preston Tucker, realize that it was Tuckers rather lavish lifestyle, combined with some unrealistic expectations, that caused the
companys demise. Background After World War II, the automotive business was in an interesting place. Cars were scarce (due to metal shortages
...