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Essay / Research Paper Abstract
This 10-page paper focuses on stakeholders involved with the company's problems about sticky accelerator pedals and potential rollovers of its Lexus SUVs. Bibliography lists 12 sources.
Page Count:
10 pages (~225 words per page)
File: AS43_MTtoyoprob.rtf
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Unformatted sample text from the term paper:
aghast. The company, which had been much-hero did for its quality and care in manufacturing, was the last anyone would have thought to have had issues with stuck accelerators or
even rollovers. The situation became so bad for Toyota The publication Consumer Reports ended up suspending its recommendation for eight Toyota models (Consumer Reports suspends its recommendation of 8 Toyota
models, 2010). What could have happened? How could this company, which had put so much emphasis on quality control and total quality management
(also known as the Toyota Way) could have erred so poorly? Adding insult to injury is that all of this has taken place during Toyotas first slump in profits; the
first time since the automakers second year in business, in 1938 (Hisao, 2009). Just months after the revelation came to light, analysts are
already determining various causes as to the failure in this situation. Most believe that in Toyotas rush to become the number one car maker in the world, it began focusing
more on profits and less on quality. It can be said, therefore, that in a rush to increase profits for shareholders, that Toyota
rushed new products to market too quickly without examining safety and reliability issues - thereby harming a variety of stakeholders. Issues Faced
Stuck accelerators. Stuck accelerators were not a new issue for Toyota. Since 2008, the automaker had received complaints about accelerators that were sticking; and Toyota said it was due to
floor mats that slid under the accelerator (Vartabedian and Bensinger, 2009). Toyotas response was to tell owners to move the mat back from the accelerator pedal. However, when California Highway
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