Here is the synopsis of our sample research paper on TOBACCO ADVERTISING AND PROHIBITION: DOES IT WORK?. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 5-page paper discusses the effects of tobacco advertising on youth and teens, to determine if government has a right to ban it. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: D0_MTtobadv.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
to advertise. Thanks to lawsuits and anti-smoking advocacy groups, tobacco advertising (particularly in terms of cigarettes) has been stripped away of any personality, instead just spooning up bland messages (except
for the warnings). Television advertising, of course, has also been banned from U.S. television since 1970. The reason for the ban is
that most of the anti-smoking advocates are convinced that advertising is the reason why most youth turn to smoking. With characters such as Joe Camel and the Marlborough Man, they
reason, why wouldnt that encourage youngsters to take up smoking? The government has bought into this reasoning, legislating that cigarette companies need to tone down the messages.
Its true that the companies have been trying to target youth and in many ways, its true that some of the ads in the magazines
are appealing to young adults and adolescents that might not otherwise have thought about taking up smoking. The literature on the effects of advertising on youth smoking is mixed, however
-- depending on who is being tested and who is doing the research (and paying for it, for that matter). Collins et
al determined, for example, that prior smoking behavior of a family ended up being the most important psychosocial predictor of future smoking behavior, especially among adolescents. The study also determined
that social approval (i.e., among peers), the desire to take risks and rebelliousness were also likely to spur smoking among adolescents (Collins et al 565). Yes, there could be an
argument made that the Marlborough Man was a symbol of someone who took risks and who might appeal to rebellious youth, but the study, unfortunately, didnt target brands in this
...