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Essay / Research Paper Abstract
This 8 page paper looks at a case study concerning a property company supplied by the student which has three problems; a lack of potential sales being closed, a lack of perceived differentiation and short term cash flow problems. The paper is written in three sections; the first considers the potentials solution, the second part analyses the potential solutions and the third part makes a recommendation regarding which solution the company should adopt. The bibliography cites 5 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TETICsolut.rtf
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Unformatted sample text from the term paper:
Sales 3 Problem 2; Lack of Differentiation 5 Problem 2; Short Term Cash Flow Shortage 6 3. PROPOSED SOLUTION 8 Problem 1; Lack of Sales 8 Problem 2; Lack of Differentiation 9 Problem 2; Short Term Cash
Flow Shortage 9 REFERENCES 10 1. Potential solutions In the case already considered several problems were identified. In this section we will consider potential solutions
to each problem. We will look at a range of potential solutions for each problem Problem 1; Lack of Sale Being Closed 1. The rental prices could be lowered so
that they are either at a similar level with other commercial property suppliers or even undercutting them with a minimal profit level. 2. The use of a special deal or
special offer that will add value to the renters, such as including some level of extra services as a fully inclusive price, such as cleaning services. 3. Change the way
the market is targeted, increase advertising and readjust where it is being placed to get more serous buyers interested. 4. Introduce staff training focused on the selling of the property
with known sales techniques and a focus on closing. 5. Reassess the facilities that are being offered. Problem 2; Lack of Differentiation 1. Change the differentiation to appeal to a
mass market. 2. Increase the attention paid to the differentiation of high tech facilities and services in the sales pitches and development of the properties. 3. Change the marketing
to emphasis the differentiation more clearly. Problem 2; Short Term Cash Flow Shortage 1. Short term borrowing 2. Reduce process to increase revue in the short term with more sales
3. Sell an asset to raise short term capital. 4. Find a new investor. 2. Analysis of the Alternatives In this section we will examine the different alternative solution proposed
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