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Essay / Research Paper Abstract
This 3-page paper focuses on the media in the role of an election of fictitious candidate Robert Crunch. Bibliography lists 1 source.
Page Count:
3 pages (~225 words per page)
File: AS43_MTelecprop.rtf
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Unformatted sample text from the term paper:
veteran, make a successful run at the office of President of the United States. Crunch served in the first Gulf War and in the Bosnia-Serbia campaign of the late 1990s.
He is a Congressman, representing Michigans Upper Peninsula, and is known for his honesty and strongly held convictions. Hes also a graduate of the University of Michigan (international foreign policy),
and received his law degree from Harvard University. Were taking on the role of media advisor for this campaign, and in
this role, have been asked to determine what must be taken into account regarding the role played by the media in sharing news and information on Captain Crunch.
Schmidt, Shelley and Bardes point out that news organizations are supposed to report on news, many times, these organizations arent impartial. The medias coverage
can determine whether growing support will be a factor (getting people on the bandwagon) or can kill a candidates career. Television, publications and in the most recent decade, the Internet,
have all been used by candidates to promote their campaigns. When it comes to Captain Crunchs campaign, the following needs to
be taken into account. 1) Medias impact on the voter. Its difficult to determine what influence the media actually has on voting
behavior; typically people will tune into a television news network or access an Internet website that they agree with. As a result, they tend to filter out any information that
doesnt fit with their own ideas or philosophies. Its likely that media might sway the minds of independent voters, however. 2)
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