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Essay / Research Paper Abstract
This 15 page paper discusses the case study of the IDE product called Pay-EZ and its impact on the micropayment industry. Bibliography lists 4 sources.
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15 pages (~225 words per page)
File: D0_MBwebin.rtf
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Unformatted sample text from the term paper:
in a position to think globally as well as locally and nationally. However, this is a large leap that many more established companies are having a hard time doing. The
answers vary as to why this would be the case, but most indications are that these larger businesses simply did not believe that the internet would be around for very
long. However, the competition became global almost over night. Given this, then, how are businesses to cope with worldwide competition? A study of the following case may shed light on
this question. Pay-EZ Case Study Synopsis: This case chronicles the development of a micro-payment method which could be utilized easily by consumers and would feature a low cost online transactions.
What was determined, by Pay-EZs developers was that there were very few online small transaction services out there. Most of the transaction services, to date, were for credit card purchases,
only, and were high end, big ticket items. This case study shows the implementation of an idea coupled with the successful implementation of a marketing plan in a highly fluctuating
field. Key Issues: One of the key questions that Mr. Kishiwaya sought to answer was how would he compete against the other micro-payment companies who were already established
on the web? Additionally, how would he overcome technical, operational and marketing issues in the short time span of six months? How would all of these goals be met and
kept at budget? Background: Micropayment technologies let consumers conduct small
transactions, as low as a dollar, without using cash. Third parties typically deduct a lump sum from consumers credit cards or bank accounts, then dish out small payments to the
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