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Essay / Research Paper Abstract
This 9-page paper examines the ethics and social responsibility of Coca-Cola Enterprises (CCE) and determines if, indeed, Coke behaves in an ethical manner in its actions. Bibliography lists 9 sources.
Page Count:
9 pages (~225 words per page)
File: D0_MTethcok.rtf
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Unformatted sample text from the term paper:
no matter what language the product name appears in that red circle, and no matter what country in which its seen, the logo alone announces the company: Coca-Cola.
Since Coke founder Asa Candler first introduced the novelty combination cocaine-and-caffeine drink to the public curing the late 19th century (the cocaine was removed
by 1912, but the caffeine exists today), "Coke" has become synonymous with "soda." Want a caffeinated fizzy beverage in a restaurant? As for a Coke. On a diet? Ask for
a Diet Coke. Even if all that is served is Pepsi in the establishment, the wait staff will understand you perfectly, thats how much Coke has been ingrained in our
society. But has it been ingrained ethically? With Coca-Cola Enterprises reach on a global scale, does this behave as an ethical company
should? One way to regard this question is to examine what happened during Spring, 2004 when Douglas Daft, CCEs CEO gave a
lecture at Yale Universitys Luce Hall about the "ethical and moral responsibilities of business" (Ash, 2004). Dafts point in terms of ethics was that it was the corporate responsibility of
global enterprises (such as CCE) to secure good and strong relationships with the local community - as doing so would improve the quality of life for the local population (Ash,
2004). Every business, no matter how global, he said, needs to be run like a local enterprise (Ash, 2004). Dafts words were
very fine and inspiring - and probably would have had more impact if not for the visitors - 20 Yale University students and residents of New Haven, Connecticut (where Yale
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