Sample Essay on:
THE ENTRANCE OF ORKIN INTO AUSTRALIA

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Essay / Research Paper Abstract

This 7-page paper provides an overview and suggestions on how Orkin, the pest control company, can enter into Australia. Bibliography lists 2 sources.

Page Count:

7 pages (~225 words per page)

File: D0_MTorkaus.rtf

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Unformatted sample text from the term paper:

Presenting a marketing/branding plan for English-speaking countries can prove to be somewhat difficult, as it is always assumed that English-speaking countries tend to mirror one another when, in fact, the actual case is just the opposite. Australia is not only vastly different in terms of culture from the U.S., the land itself is so huge (somewhere around 7 million square miles), that saying "Im going to market this service to Australia" is like saying "Im going to market this service to the U.S." There are cultural and communication differences between the regions in Australia, much as there are in between the 50 U.S. states. In this paper, well tap into some marketing methods the student can use to try to promote Orkin across the Land down Under. There are many ways in which a company can move into Australia, and well suggest a handful of those methods here. It should be kept in mind that the ideas here are proposed ideas; the student can and should, of course, add his or her own take on the best way in which Orkin can make its way into Australia. Overview -- Australia Australia is a good place to do business, as it has a "familiar legal and corporate framework," along with few barriers to entry (BuyUSA.gov, 2005). English, of course, is the number one language in this country, though in Aboriginal areas, different dialects are popular. The other thing that needs to be taken into consideration here is that success in the Australian market means establishing a local sales presence (BuyUSA.gov, 2005). Experts point out ...

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