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Essay / Research Paper Abstract
This 7-page paper focuses on product introduction and how technology helps smooth the process. Bibliography lists 3 sources.
Page Count:
7 pages (~225 words per page)
File: D0_MTtechcust.rtf
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Unformatted sample text from the term paper:
there for the product once it hits the market. More and more its being found that technology can help with this
process. Though technology is more often seen on the customer service side (through online help desks, which well discuss later in this paper), it can be seen throughout a successful
product launch. In this paper, well provide some thoughts about how technology can aid in product launch as well as customer service.
Well also note how technology can help enhance the customer experience when it comes to buying a particular product. How Technology Helps with Product Introduction
Mountney et al (2007) suggest that new product introduction (and the manufacturing processes that go along with it) isnt so much a technology problem at the outset,
as much as its a knowledge problem. In other words, theres more to simply launching the new product to market - knowledge management needs to be applied in this scenario
(Mountney et al, 2007). It isnt so much that everyone needs to know everything about the new product introduction, but the principals involved (from manufacturing, to sales, to marketing), need
to have access to the information so its understood how much of the product will be ready for launch and how much it will cost at the outset (Mountney et
al, 2007). Everyone has heard the story about the video game consels. At least once every two years or so, one of
the big companies (Nintendo, Microsoft and Sony) announces months beforehand that the new gaming system theyre going to put on the market will play games better, faster, longer, etc., etc.,
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