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Essay / Research Paper Abstract
This 3-page paper provides information on how a company such as FedEx can communicate internal technological change to a potential customer base. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: D0_MTtecorgch.rtf
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Unformatted sample text from the term paper:
systems. For the most part, at least on paper, these systems are designed to provide companies with a competitive edge. The problem comes, however, when it comes to technological integration
and understanding the impact its likely to have, not only on a company, but its customer base. How should a company like
FedEx manage organizational change, especially when it comes to anticipated resistance? What types of problems might be introduced into an organization when it comes to emerging technology? Finally, how can
a company such as FedEx communicate technology changes to prospective customers in an attempt to improve its competitive edge? Plenty of literature
exists discussing the angst of change from an internal perspective. Employees tend to be resistant to change for a couple of reasons. First, theyre used to the old way. And
second, theyre not consulted about the change. They dont feel they have ownership in it. The thought on the employee side is that management is springing change on them, not
to make things better, but to make life harder for them. Rather than bringing the employee base together to embrace change, a non-communicative management staff can actually harm its cause.
The situation isnt much different when it comes from technological change and integration on the customer side. Though the customer isnt as
intimately involved with the change as the companys employee is, that customer is still impacted. And if the customer is a potential one, and it hears that FedEx is making
changes to its technology system, red flags are likely to go up. Why? Change invariably means delays. It means bugs in the system that need to be worked out. For
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