Here is the synopsis of our sample research paper on Sustainable Competitive Advantage at Federal Express. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 4 page paper examining competitive advantage at FedEx. Harvard's Michael Porter has maintained for 25 years that the primary source of competitive advantage lies in choosing to compete in ways that competitors do not, and FedEx certainly has done that with its acquisition of Kinko's. With its unfolding remote printing services, FedEx is positioning itself to encourage customers to ship less paper in ways that can allow FedEx to profit from the shift. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: CC6_KSmgFedXsusCoAd.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
Michael Porter has maintained for 25 years that the primary source of competitive advantage lies in choosing to compete in ways that competitors do not. FedEx Corporation perennially appears
on various organizations lists of most admired companies, particularly Fortunes list, on which it resides in the top ten. Born as a school paper whose ideas were rejected as
unworkable, FedEx has proved virtually all of its detractors wrong over the years. The focus here is on FedExs acquisition of Kinkos and the new business it is developing.
Sustainable Competitive Advantage FedExs competitive advantage is its greatly efficient operation and reliable delivery of promised service. Its management is hailed as
being among the best in any company in any industry; one author refers to CEO Fred Smith as "eerily prescient" (Boyle, 2004; p. 145), and without exaggeration. FedEx possesses
at least six of the eight characteristics listed in Table 5.8. Scarcity FedEx is not the only overnight delivery company, but it is
the leading one and it is the one that created the industry. In terms of size, reach and reliability, FedEx owns this industry feature. Others encroach on this
advantage, leading the company to acquire Kinkos to enable innovative operations. Relevance Never before has FedEx been any more relevant to business.
Overnight delivery of documents was a boon before the Internet existed, but the Internet also was instrumental in making the global supply chain possible. Now that business can be
conducted around the world in the electronic environment, international - and expedited - shipment of goods is more relevant than ever. As for document delivery, FedEx Kinkos remote printing
...