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Essay / Research Paper Abstract
This 4 page paper considers the concept of sustainable development and considers how McDonald's uses concepts of sustainability within its operations, responding to internal and external pressures. Examples of sustainable policies are discussed. The bibliography cites 4 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEMcDsustain.rtf
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Unformatted sample text from the term paper:
movement of goods and undermining social and environmental issues in the pursuance of profits. However, when looking at internal and external issues within McDonalds the contradiction of sustainability and business
may not be as acute as expected. To consider sustainability in McDonalds the first stage is to define what is meant by suitability in business. Sustainable development may
be defined by the Brundtland Report as "the development that meets the needs of the present without compromising the needs of the future". (WCED, 1987). This may be a rather
basic definition but it is one that encompasses both economic sustainability and need to protect the environment. There has been increased pressure by many organizations on large firms such as
McDonalds, with moves towards supporting the values of sustainability. Arguably the firm started off with small moves that were both supportive of sustainable development as well as having some commercial
value. For example, McDonalds packaging for their larger burgers, such as the Big Mac and the Quarter Pounder, were boxes constructed from polystyrene, this was harmful to the environment in
terms of the manufacture with a high level of pollution as well as the problems with disposal and the inability of polystyrene to breakdown naturally. McDonalds agreed with the Environmental
Defense Fund for the substitution of paper for polystyrene food containers in the US (Milliman et al, 1994); this was duplicated in the UK in February 1999 and is now
seen globally. This was also good for business in the long run, with manufacture, transportation and disposal costing less that the polystyrene, demonstrating that the most profitable solution and
most eco-friendly solution are not always mutually exclusive. On a larger scale McDonalds are impacted by many of the influences that have been seen in the general commercial environment,
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