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Essay / Research Paper Abstract
A 16 page paper discussing logistics and marketing considerations in exporting computer-based video games from a Massachusetts developer to India. The company has no existing channel of distribution to India, but that country is filled with increasing numbers of gamers itself and current projections predict that the company will be able to sell at least four million copies of the game. The development company in Framingham, Massachusetts has several options before it, both in marketing the game in India and in delivering it to purchasers there. The paper concludes that direct download is the most cost effective means of delivery, and discusses intellectual property protection in the form of digital rights management (DRM) approaches to avoiding the piracy that is such a huge problem in the Indian market. Bibliography lists 24 sources.
Page Count:
16 pages (~225 words per page)
File: CC6_KSsupChnVidInd.rtf
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Unformatted sample text from the term paper:
area of Massachusetts quickly is taking on many of the characteristics in video game development that Silicon Valley did in the development of personal computers and software to run on
them. One of the video game developers in Massachusetts has released a martial arts computer-mediated game that has captured the attention and time of avid gamers and now seeks
to distribute it in India. The company has no existing channel of distribution to India, but that country is filled with increasing numbers of gamers itself and current projections
predict that the company will be able to sell at least four million copies of the game. The development company in Framingham, Massachusetts has several options before it, both
in marketing the game in India and in delivering it to purchasers there. Silicon Valley and Massachusetts Literally hundreds of engineers attended a
November 2003 job fair in Santa Clara, California. Many had been mostly unemployed since the burst of the technology bubble during the summer of 2000; others were victims of
the "trickle down" effect that the bubble burst carried with it. The most notable characteristic of the job fair was not that it featured the kinds of jobs in
which engineers would have interest, even though that has been a rarity in Silicon Valley for the past several years. Rather, the most notable feature of the job fair
was that it was exclusively for openings for engineers with companies such as Microsoft and Juniper Networks - in India (Hof and Kripalani, 2003).
The outsourcing and "offshoring" of technical positions over the past several years has been an outgrowth of the increasing competition in business, even though it currently operates at hypercompetitive
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