Here is the synopsis of our sample research paper on Supply Chain Management - Bayer Corp. & Dell Inc.. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 3 page paper that briefly discusses supply chain management at these two companies. Bayer changed their supply chain management strategies in 2000 to become more efficient. Dell recently changed their long standing strategies to souring components in China. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: MM12_PGslpmg8.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
Corporation is a huge company and is a subsidiary of Bayer AG, a very large pharmaceuticals and materials corporation in Germany (Law, 2008). Because of its size and diversity, Bayer
Corp. has a very complicated and complex supply chain. What made it more confusing is that each division in each subgroup operates their own supply chain and they manage it
differently. By early 200s, the company realized they needed to do something to better manage its supply chain. They began by putting the logistics and procurement in the same division
(Cola, 2002). By 2000, Bayer knew it needed to design a new logistics strategy. At the time, the company had 62 trade lanes in its global traffic network
and they set a goal to reduce cost of freight by 7 percent (Cola, 2002). This required agreement from different affiliates and that meant crossing geographic boundaries (Cola, 2002). They
wanted to use fewer service providers and the company also wanted to streamline eight freight forwarders and twenty-seven carrier groups (Cola, 2002). Although there was no single freight forwarder they
could use, they did streamline their operations. Bayer leveraged "the power of its ocean freight requirements across its international affiliates (Coia, 2002, p. 20). This allowed the company to
improve their customer service while reducing supply chain management costs. They achieved these specific goals within two years, in 2002 (Coia, 2002, p. 20). The project involved headquarters in Germany
who evaluated the global market in terms of sourcing and logistics (Cola, 2002). Bayer AG looked at locations where raw materials were available and changed their sourcing operations (Cola, 2002).
They also looked at the demand for their different products with an eye to manufacturing in those locations (Cola, 2002). This led to different and improved relationships with affiliates who
...