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Essay / Research Paper Abstract
This 9 page paper provides an overview of the supermarket industry in Latin America with an emphasis on Central America. In the early 1990s, supermarkets held only about a 10 to 20 percent market share of all retail food sales, today, they have more than a 50 percent market share. The essay identifies supermarket companies that are dominant in several countries, including Costa Rica, Nicaragua, El Salvador, Guatemala, Honduras and the Dominican Republic, and reports their growth as well as some of the mergers consolidating the industry. Statistical data are reported. 1 Table is included. Bibliography lists 8 sources.
Page Count:
9 pages (~225 words per page)
File: MM12_PGsprmk.rtf
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Unformatted sample text from the term paper:
Prior to 1990, supermarkets held 10 to 20 percent of the retail sector but by 2000, they held 50 to 60 percent of the retail sector (Reardon and Berdegu?,
2002). This represents a dramatic change for the entire agrifood markets in this region (Reardon and Berdegu?, 2002). Berdegu? and colleagues (2004) report there are 12 countries in Latin America
that constitute 90 percent of the entire regions economy. These countries are Argentina, Mexico, Chili, Brazil, Panama, El Salvador, Colombia, Guatemala, Ecuador, Honduras and Nicaragua (Berdegu? et al, 2004). In
the aggregate, by 2001, supermarkets controlled approximately 60 percent of all food retailing in these 12 countries (Berdegu? et al, 2004). The range was from 45 to 75 percent in
the largest and/or the highest-income countries: "Argentina, Brazil, Chile, Colombia, Costa Rica, Mexico, constituting 86% of the income and 74% of the population of Latin America" (Berdegu? et al, 2004).
The majority of the rural poor population is located primarily in "Brazil, Mexico, Central America, and the Andean region" (Berdegu? et al, 2004). For the other countries on the
first list, supermarkets hold about a 20 to 40 percent market share of all food retailing - 15 to 20 percent in Nicaragua; 37 percent in El Salvador and 42
percent in Honduras (Berdegu? et al, 2004). There are also significant differences in supermarket share in different regions within each country (Berdegu? et al, 2004). In 2003, the largest six
grocery retailers in all of Latin America were: * Wal-Mart = 7.7 percent share (Supermarket & Retailer, 2004). * Carrefour = 3.1 percent share (Supermarket & Retailer, 2004). *
Soriana = 2 percent share (Supermarket & Retailer, 2004). * CCM = 1.9 percent share (Supermarket & Retailer, 2004). * Gigante = 1.7 percent share (Supermarket & Retailer, 2004). *
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