Here is the synopsis of our sample research paper on Supermarket Industry in the UK in 2009. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 4 page paper looks at the structure, performance and trends in the UK supermarket industry, including the performance of Tesco, Asda, Sainsbury and Morrison’s. The bibliography cites 8 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEsuperUK09.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
a high level of concentration. The dominant competitor is Tesco which has 31% of the market in the 12 weeks to 9th August 2009, a slight decrease of 0.2%
on the same period the previous year. Tesco is followed by Asda, which is part of the Wal-Mart group and has been increasing its market share, which was 17.2% for
the same period, an increase of 0.5% on the same period (Armstrong, 2009). Third place is Sainsbury, more than a decade ago Sainsbury was the market leader, but it was
slow to adapt, however with a program of refurbishments and changes it is once again gaining market share, 15.9% for the period ending 9th August 2009 an increase of 0.3%
of the market. In forth place there is Morrisons, a firm that is still in private hands and has been following an aggressive growth strategy, compared to the same period
for 2008 Morrisons has increased market share by 0.4% to 11.4% (Armstrong, 2009). This means that 75% of the entire market is controlled by four firms, which gives
the market a very concentrated level of competition. it is notable that the main competitors have seen increases in market share these appear to be mainly at the cost of
the small independent stores that cannot compete, the increase market share is also aided by the opening of new stores and expansion of existing stores to provide more capacity for
more goods. However, although the firms are increasing market share, which is also accompanied by an increase in revenues, this does not automatically equate to a correlating increase in
profits. The trading conditions in the UK are difficult in 2009 due to the recession and credit crunch, there are downwards pressures on prices while costs are increasing and consumers
...