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Essay / Research Paper Abstract
A 3 page paper summarizing "Choosing to Operate a Franchised Business" (KSbusFormFran.rtf). It excludes the introduction of the paper, but otherwise it follows that paper's outline. Bibliography lists 8 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSbusFrmFrnSm.rtf
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This is a summary of "Choosing to Operate a Franchised Business" (KSbusFormFran.rtf). It excludes the introduction of the paper, but otherwise it follows that papers outline. Problem
Is franchising a viable approach to owning and operating business today? Some would-be entrepreneurs have little or no experience in managing a business,
and franchising generally is not for them, at least not with leading companies such as Subway or Kentucky Fried Chicken. Most large companies require proven success in the past.
If an entrepreneur has been successful without having the benefit of a franchising organization behind him, does s/he need to operate under the constraints of a franchise? Background
Through the 1960s and earlier, management guru Peter Drucker has said that most people did not think in terms of "being their own boss,"
that the first thought for income was that of working for someone else. Since the 1960s, however, increasing numbers of individuals seek to maintain greater control over their own
lives and particularly the course of the business in which they work. Some franchisers were nothing short of dictatorial in the past, but today they generally act more as
partners. From the beginning, the primary attractive points of operating a franchise include the ability to operate a business without being totally alone.
The franchiser does most of the advertising; sets menus and product lines; and offers individual franchisees volume pricing on required supply items used by customers. Many even provide
accounting and bookkeeping systems already configured to operation of the business. Customers have been finding franchises more favorable as well. Though it
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