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Essay / Research Paper Abstract
9 pages in length. Standing apart from the norm is often construed as being stricken with an alienating sense of individualism stemming from one's desire to extract oneself from the social standard. Given the fact that some of the most successful people in the world have done just that, it becomes quite clear how the aspect of entrepreneurialism has not only a positive impact upon society as a whole but also provides the diversity that is requisite to any economically flourishing community. Herb Kelleher of Southwest Airlines understands what it means to apply entrepreneurial theories with a combination of finesse and fervor in order to obtain tremendous results. Bibliography lists 9 sources.
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9 pages (~225 words per page)
File: LM1_TLCHerbK.rtf
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successful people in the world have done just that, it becomes quite clear how the aspect of entrepreneurialism has not only a positive impact upon society as a whole but
also provides the diversity that is requisite to any economically flourishing community. Herb Kelleher of Southwest Airlines understands what it means to apply entrepreneurial theories with a combination of
finesse and fervor in order to obtain tremendous results. Southwest Airlines, the longtime leader among its competitors, has maintained such stellar status due
to the vision of one man: Herb Kelleher, whose marketing tactics have been credited to his "extremely effective, maverick-cum-evangelistic leadership" (McConnell, 2002). The manner by which Kelleher took a
once-grounded airline and transformed it into the top moneymaker of its industry is a testament to the strength, determination and basic fundamentals he has always incorporated into his motivational efforts
for the Dallas-based airlines. As a direct result, not only are his passengers happy to fly his airline, but his "passionate, dedicated employees" (McConnell, 2002) have played an integral
role in maintaining customer return long after the marketing tactics have been utilized. Indeed, getting the passengers is the task of advertising genius; keeping them, however, is often a
much more difficult equation. "We market ourselves based on the personality and spirit of ourselves. That sounds like an easy claim but, in fact, it is a supremely
dangerous position to stake out because if youre wrong, customers will let you know - with a vengeance. Customers are like a force of nature: You cant fool them,
and you ignore them at your own peril" (McConnell, 2002). Much of Kellehers strengths as an entrepreneur revolve around the manner by which he addresses his workforce and customer base
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