Sample Essay on:
Strengths, Weaknesses and a Value Chain Analysis of the HP Acquisition of Palm Inc.

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Essay / Research Paper Abstract

This 7 page paper examines the potential value that may be created by the acquisition of Palm Inc. by HP. The strengths and weaknesses of HP and Palm are considered in the context of the way that the post merging may provide value to both parties. The paper then looks at the value chain, assessing the impact of the Palm acquisition on the HP value chain, discussing in which areas value chain may be enhanced. The bibliography cites 5 sources.

Page Count:

7 pages (~225 words per page)

File: TS14_TEHPpalm.rtf

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Unformatted sample text from the term paper:

price of $5.70 per share (HP, 2010), with a deal that valued Palm at $1.2 billion, HP must believe that they are going to gain a great deal of benefit from the acquisition. This can be considered in terms of the strengths and weaknesses and the value chain that will result from the acquisition. There are a number of advantages in the acquisition, Palm Inc., and the Palm Pilot, which is the Palm Inc. core product. Palm has been able to develop a very strong reputation, with a high level of brand awareness and a strong and very positive reputation, which has been a source of competitive advantage for Palm Inc. Palm provide a range of handheld computers, in addition to this there also extended into smart phones, services and accessories. The organization has also developed software which it has combined with a licensing strategy. The operating platform for handheld devices had been licensed to a large number of major companies, including Nokia, Sony, Acer and Handspring. The Palm operating system has been a significant development, and the association of the technology with Palm has been enhanced through this licensing strategy. The technology and reputation may be seen as complementing the existing range of similar devices offered by a HP. However, Palm were not in a particularly strong position, the recession of 2008/9 has had a negative impact on many organizations reducing their sales. Palm has been innovating, with a strong focus on operating systems, the WebOS operating system had be released in June 2009, and a number of models have been launched utilizing system including the smartphones such as the Palm Pixi and the Palm Pre. These received good reviews in terms of market assessments, but the organization was now competing in a market very different from when ...

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