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Essay / Research Paper Abstract
This 12 page paper looks at a proposed new business; a dry port, to be set up in Pakistan. The paper looks at the way on which the company strategy can be formulated in order to assess the best way of competing with the existing facilities. The paper considers the strategies of differentiation and cost advantage. The bibliography cites 5 sources
Page Count:
12 pages (~225 words per page)
File: TS14_TEdryport.rtf
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Unformatted sample text from the term paper:
who their competitors are and how they compete and the way in which they can compete effectively with the resources they have. The setting up of a new business
means considering the entrance and the way in which to position the company and the way the service will offer. A high level of research and market understanding prior to
the set up of a compnay can give a firm an advantage in determining the best fit between their own resources and the needs of the market. In the
case of setting up a dry port in Pakistan there will be existing competition. This is a business while location will be important, it is not the only issue, but
it can be an important advantage. By looking at the plans and the existing competition and demand the plan for the way the port will compete can be developed.
The port will be located in an area were there is existing competition. The location for the dry dock is between the cities of Faisalabad, Sialkot and Gujranwala in
the Punjab province. This is the ideal locations for a dry dock due to its central location to the industries and business it will serve. Located near industrial cities in
the centre if Pakistan with good road and rail links that are essential for a dry dock business. The target market will be those who are transporting goods into
or out of Pakistan with the use of containers, these may arrive in the country by road, rail, sea or air and then be transported to the dry dock for
processing and redistribution. The main customers will be import and export agencies as well as industrial/manufacturing business that need to send and receive goods, not only those in the immediate
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