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Essay / Research Paper Abstract
This 9 page paper presents a potential strategy for Johnson and Johnson to increase revenue with a cost efficient strategy. Two strategies are considered; the manufacture and sale of generic drugs or low cost improvements to facilitate patent extensions. The strategy recommended is to extend patents. A plan to implement that strategy is presented. The bibliography cites 10 sources.
Page Count:
9 pages (~225 words per page)
File: TS65_TEjohnstrat.doc
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