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Essay / Research Paper Abstract
A 25 page paper discussing Emirates Airline growth and strategy for the future. In 2004, Emirates Air's CEO Maurice Flanagan stated that the airline's order for 90 new, luxury aircraft to be delivered over a period of time extending to 2012 likely would not be sufficient for the airline to meet the demand that its management intended to create by that time. The astounding statement proved to be prophetic. The paper discusses internal and external environments and makes recommendations for the future. Bibliography lists 35 sources.
Page Count:
25 pages (~225 words per page)
File: CC6_KSairEmirStrat.rtf
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Unformatted sample text from the term paper:
the phrase "crown prince" that appeared in the article, but youll need to ensure that names taken from the same source are correct. Table of Contents Introduction 2 I.
Current Situation 3 A. Brief History 3 B. Strategic Positioning 5 II. External Environment (Opportunities and Threats.) 8 A. General Environment 8 The International Airline Industry 8 Gradual Recovery 10 Considerations for
Emirates Airlines 13 B. Task Environment 17 Porters Five Forces 17 Power of Buyers 18 Power of Suppliers 18 Threat of New Entrants 19 Substitute Products 19 Competitive Rivalry 20 III. Internal Environment (Strengths and Weaknesses) 20
A. Management 20 1. Board of Directors 21 2. Top Management and Organizational Structure 21 3. Culture 22 IV. Sales and Marketing 22 V. Operations/Production/Services 23 Reinvesting in Emirates 23 VI.
Finance 24 Conclusion and Recommendations 25 Attention to Cost Structure 25 Succession 26 Managing Diversity 26 Introduction In 2004, Emirates Airs CEO Maurice Flanagan stated that
the airlines order for 90 new, luxury aircraft to be delivered over a period of time extending to 2012 likely would not be sufficient for the airline to meet the
demand that its management intended to create by that time (Ellis, 2004). Flanagans statement has emerged as prophecy. In 2007, an airlines industry publication stated, "Emirates is emerging
as a top airline due to its geography and technology with the only factors hampering its further growth and global impact being capacity constraints and shortage of aircrafts" (Flottau, 2007;
p. 50). Founded in 1985, Emirates is located in the region of the worlds greatest oil wealth but receives none of it for
continuing operations. Dubais Al-Maktoum family provided $10 million in startup funds in 1985 with instruction to the airline not to return to ask for more (Ellis, 2004). It
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