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Essay / Research Paper Abstract
An 11 page paper reviewing GM's current (2006) position in its industry; its financial position; and market trends. GM has only a 24% share of the US market and virtually no passenger cars as the truck market continues to slide. The paper recommends that GM offer an alternative-fuel car to the US market; seriously consider joining the Renault-Nissan alliance if only on a limited basis; and offering an extended warranty as it improves its quality. Includes an outline. Bibliography lists 10 sources.
Page Count:
11 pages (~225 words per page)
File: CC6_KSstratGM.rtf
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Unformatted sample text from the term paper:
share B. GMs position in its industry C. Activities of other members of the industry D. Financial analysis of GM and its industry position E. Trucks role 1. Ford leads
2. Toyota will focus on trucks for growth 3. GMs plans for upcoming models F. SWOT Analysis III. Strategic Issues and Options A. Alternative
fuel experimentation and models B. Outlook for US gas prices 1. Continuing pressure on international crude oil prices 2. High gas prices will continue to suppress sales of big trucks
C. The Renault-Nissan alliance IV. Conclusion and Recommendations A. GM must work toward developing an alternative fuel car B. Offer a 5-year, 50,000-mile warranty C. Consider entering the Renault-Nissan
alliance, at least on a limited basis. Introduction Currently occupying the number three position in the Fortune 500 - the same list it
formerly led for years - General Motors (GM) and a growing number of industry analysts believe it has stemmed the corporate bleeding that caused it to report operating losses of
more than $10 billion for fiscal year 2005. During the past several years GM has closed plants, consolidated operations, laid off workers, offered
"employee pricing" incentives, eliminated Oldsmobile after a century of continuous production and formed alliances with others. The company has done anything and everything conceivably possible to sell the vehicles
it wants to offer to the American car-buying public. The Industry Therein likely lies the greatest portion of the problem facing all the
Detroit-based auto makers. It was their determination to offer what they wanted to make in the 1970s that led to mass defections to imports, specifically Japanese-made cars that the
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