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Essay / Research Paper Abstract
A 10 page paper discussing decision making at Disney. The
giant Disney company has announced its merger with Capital Cities/ABC, and there is no
reason the merger cannot be completed if Disney only complies with requirements set out
by regulatory agencies. Disney is faced with the prospects of selling either a newspaper or
a radio station in Detroit and Fort Worth. The paper recommends that Disney sell the
newspapers and continue concentrating on its core competency of entertainment. A
strategic audit and financial analysis inform the decision. Bibliography lists 5 sources.
Page Count:
10 pages (~225 words per page)
File: CC6_KSdisneyCase.wps
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