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Essay / Research Paper Abstract
This 3 page paper is a summary of an article by Gary Hamel and C.K. Prahalad that looks at how strategy should be seen as stretching a company in order for the company to succeed. The bibliography cites 3 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEstrstrech.rtf
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Unformatted sample text from the term paper:
Examples of where smaller less powerful companies are shown as gaining a more dominant position over larger companies, these include companies such as British Airways becoming more dominant than Pan
Am, CNN more dominant than CBS and how Sony, Glaxo and Honda all managed to gain strong market position from a relatively weak starting point. The author argues that
there is limited merit is trying to observe a company, this will merely show where a company is as the current time making an analogy with a patient and the
observing of the symptom and the way the symptoms may be treated. However, this does not aid the manager in understanding why or how the current position was reached. This
is akin to understanding how an illness or condition originates rather than only looking for the symptoms. The message of the article is that it is not the resources
and the skills that matter, nor is it a case of smaller companies behaving in a leaner manner, although this later aspect does help. The message is that the driving
factor for the attainment by the smaller companies is the greater gap between the resources and current positions and the desired position; where the strategy stretches the company.
For the larger company the gap is usually less. Where the company is the leader in the market this drive is less urgent, even
where there is the desire to act competitively this may be limited by other factors, as was seen with GM, when they were constrained by the strategic moves outstripped the
companys ability to change with aspects such as staff training. The developing of operations that are intended to help realise the ambitions or goals of the company are then
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