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A 7 page paper answering strategic management and marketing discussion questions. Strategy questions address the influence of corporate culture on strategy implementation and qualitative success indicators. Marketing questions focus on sales – personal as well as good and bad experiences with salespeople. Bibliography lists 7 sources.
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7 pages (~225 words per page)
File: CC6_KSmktgDQs2.rtf
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risk assessment in relation to strategic planning? Edgar Schein (1999) holds that corporate culture can be reduced to and defined by three categories
of items: artifacts, espoused values and basic underlying assumptions. Artifacts are visible organizational structures. Espoused values are the organizations stated strategies, goals and philosophies. Basic underlying
assumptions include the organizations "unconscious beliefs, perceptions, thoughts and feelings" (Leading Teams into the Future, 2003). Changing culture cannot be done by
edict, but establishing the atmosphere in which a strong, positive culture can take root and grow lies directly in the realm of management. Management has the ability to alter
Scheins (1999) artifacts and espoused values portions of the model of corporate culture, which in time will lead to change in the third section of the model.
The best case scenario, the one capable of producing the win-win situation and therefore more positive results for the organizations bottom line, is that in which
corporate culture embraces accountability but also encourages thoughtful risk-taking among those workers generally without the opportunity to make such a decision. Deming (1986) was adamant that fear serves no
positive purpose and worked to inhibit the formation of a corporate culture that gained the most from its employees. It is within this
framework that organizations define and seek to implement strategy. One consulting group states that the "fit between culture and strategy is a critical determinant of the success of strategic
plans and initiatives" (Culture - Strategy Fit, 2006). Management can define any strategy it chooses, but the organization must also possess a corporate culture that enables it to pursue
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