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Essay / Research Paper Abstract
A 5 page paper answering two discussion questions about strategy and three about marketing. Questions address organizational characteristics; what constitutes the "best" alternative; the implications of over- or underestimating demand for a new product; and which among marketing, sales, production, procurement, R&D and finance is most important during new product development. Bibliography lists 6 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSstratMktgDQs.rtf
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Unformatted sample text from the term paper:
would you assess the impacts of the organizational strengths and weaknesses related to the development of long-term objectives? Existing strengths and weaknesses directly
influence the success that the organization can expect to have in implementing any operational plan (Boulton, 2001). In anything that requires some action, the organization has a greater chance
of success if the actions involved are those with which the organization has experience and knows well. Some experiences grow from market changes
and the organizations response to those changes; some organizations are restricted in their ability to adapt because of prohibitions within internal structure. As example, in its quest for uniformity
across all restaurants in the chain and for corporate control over the look and feel of local restaurants and menus, holders of McDonalds franchises are not permitted to exercise any
creativity or experimentation. After years of exercising tight control over franchisees, it would be foolish for McDonalds senior management to require franchisees to determine their own course and to
seek restaurant-specific growth in the local area. In contrast, creativity and innovation have been the buzzwords at General Electric since early Jack Welch days. Each of these companies
can be expected to have greater success in achieving long-term objectives that draw on collective experiences in applicable areas. 2. What are the criteria for selecting the "best" alternative?
Provide examples from your experience. The first and leading criterion for selecting the best alternative is its relevance to customers needs. In
a discussion of the benefits of pursuing six sigma, Chase, Jacobs and Aquilano (2006) state that six sigma contains within it the "define, measure, analyze, improve, and control (DMAI C)
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