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Essay / Research Paper Abstract
This 3 page paper considers what strategy options are available to BSkyB and BT now that they face greater competition as a result of the merger between NTL and Telewest. The options considered include the creation of loyalty schemes, strategic alliances, acquisitions and the development of strategic advantages.
Page Count:
3 pages (~225 words per page)
File: TS14_TEbskybbt.rtf
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Unformatted sample text from the term paper:
the model of Porters five forces which considers different impacts on the industry one of the major forces was that of the exiting competition and the way in which the
existing comparison can deal with the threats. The traditional approaches to the need to create a stronger position within the industry where there is increased competition from existing companies
is to try and create more sales from the sake clients and the ability to create loyalty. We have seen a wide range of companies that have developed loyalty
schemes very successfully, this is a major key factor behind the success of companies such as Tesco, British Airways and Virgin. It is possible that this lesson maybe taken and
the users of the services of companies such as BSkyB and BT may need to adopt. This can be seen to operate in different ways. For example, we may have
a scheme whereby the more services a users takes up will see a reduction in their bills for one or more of the services. There may also be a reward,
such as one month free for each twelve month period. There are also other tools that may be used to reduce the port of the buyers over the company.
This may include tools such as free upgrades and additional services where there are new contracts signed. Alternatively, services such as the downloading of music tracks with the collections of
points for loyal broadband users. BT are already offer packages including free calls at different prices so this has already been attempted in a limited capacity. The tool of new
contracts ties customers in longer longer so they cannot move. However, if they are not happy then this alone may not be sufficient to keep the customers. Tools such
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