Here is the synopsis of our sample research paper on Strategy Directions: Amazon.com in 1996 (2). Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 7 page paper discussing Amazon.com's position in 1996 and some of the options available to it. The paper identifies two primary problems: inability to physically handle books and consumers' mistrust of e-commerce sites to protect their private (i.e., credit card) information. The paper proposes solution to both problems and offers analysis according to Porter's Five Forces. Bibliography lists 4 sources.
Page Count:
7 pages (~225 words per page)
File: CC6_KSstratMgAmaz96-2.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
Jeff Bezos, founder and CEO of Amazon.com, makes claims in 1996 reminiscent of Herb Kellehers insistence throughout the 1970s and 1980s that Southwest Airlines had no designs on
the markets of what Kelleher called the "gang of seven" striving to ground Southwest permanently. Based in Dallas and in the early years typically flying to only those places
that could be reached by car within one day, Kelleher maintained that Southwest competed against ground transportation rather than against any of the established airlines. The customers Southwest sought
in the early years were those who typically did not fly to destinations they could reach by car in a days time. State of the Industry
Porters Five Forces (n.d.) model provides a tool for analyzing external conditions and evaluating the industry in which the organization operates. The Porter model assesses rivalry
among existing firms; threat of new entrants; bargaining power of buyers; bargaining power of suppliers; and threat of substitute products in gauging the state of the industry.
Rivalry among existing firms. There is a degree of rivalry among existing retailers, but not to the extent that rivalry operates in other industries.
Approaches to selling newer than the corner bookstore format emerged some time before 1996. Several warehouse format companies emerged; Barnes and Noble abandoned its mail order format in favor
of a chain of a large number of stores. There were other booksellers - including Barnes and Noble - on the Internet, but they were small and fragmented and
typically served only a local audience. Threat of new entrants. Anyone could put a website online and many did, but few could
...