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Essay / Research Paper Abstract
This three page paper looks at three retailers; WalMart, Saks and Apple. The generic strategy of the retail operations is identified and supported with evidence concerning their operational tactics. The paper ends by assessing the success of the strategies. The bibliography cites 7 sources.
Page Count:
3 pages (~225 words per page)
File: TS65_TEwalsakappl.doc
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Unformatted sample text from the term paper:
different strategies can be seen by looking at different retailers, looking at the markets they serve supported by their business tactics. The three retail firms are WalMart, Saks and the
Apple retail outlets. WalMart has a low cost strategy. The low cost strategy is one where the retailer seeks to control their costs in order to have the lowest
costs of production or supply. The low cost strategy does not need to equate to a low price strategy. However, in the case of WalMart there is a high emphasis
on low prices, this helps the firm support mass market appeal and attract a large number of consumers. One potential source of cost advantage is the ability to gain economies
of scope and scale (Mintzberg et al, 2008). The firm has become the worlds largest retailer; this facilitates the economies of scale. Tactics of the firm also support the
assertion that the firm is seeking to pursue a low cost strategy. WalMart make extensive use of offshore suppliers leveraging comparative advantages due to lower costs of production. One area
known for its low costs is China, in 2007 it was reported that WalMart uses it power as a buyer to pressure suppliers into low prices, with up to 80%
of all the WalMart own brand products originating in China (Qiong, 2007). Suppliers have complained about the pressure on contracts, as WalMart seek to use their influence to hold down
the prices, which is also cited as a reason many of the supplier have poor employee provisions as it limits the employers ability to invest or pay employees more (Greenhouse,
2012). The firm has also demonstrated that are happy to switch suppliers if they can get a lower cost (Qiong, 2007). Saks is a very different firm; this is a
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