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Essay / Research Paper Abstract
A 9 page overview of the problems Lotus encountered with the introduction of Notes, an innovative program allowing users to track revisions to a document in a network situation while at the same time maintain security. The author sums up the main players and strategies in the industry, pointing out that Microsoft could be viewed not only as a rival by Lotus but also as a pattern for future success. Bibliography lists 4 sources.
Page Count:
9 pages (~225 words per page)
File: AM2_PPlotus.rtf
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Unformatted sample text from the term paper:
Lotus Corporation is one of the foremost leaders in the computer industry. In 1994 with the introduction of a new gamut of communications
products, the company found its stock prices at an all-time high. In April of that year, in fact, stock prices had risen from $18.75 just fifteen months previously to
$86.50 (McGahan, 1994). Consumers had received Lotuss Notes, an innovative program allowing users to track revisions to a document in a network situation while at the same time maintain
security, more than favorably. Some, in fact, compared its efficacy to Windows, Lotus rival Microsofts cutting edge interface software. Lotus was profiting in this time in several
ways. Their alliance with AT&T was viewed by many as one more affirmation of a strong future role in the industry and even better earnings over the long run.
Lotus was, however, facing a dilemma. That dilemma involved the decision as to whether they should begin to market Notes applications, applications which would ot only run on
top of Notes but be complimented by Notes. Time was an issue in this decision in that if Lotus waited too long the likelihood was excellent that Microsoft and
Novell, another of Lotus primary competitors, would introduce competing products. Microsoft had already indicated that its new networking software was projected for release in 1996 and Novells acquisition of
World Perfect and Borlands spreadsheet software added even more concern that intense competition from those two firms in particular was just over the horizon (McGahan, 1994).
In essence, in 1994 the software industry was dominated by Lotus, Microsoft, Novell, and Word Perfect. Lotus dominated only 22% of unit sales while Microsoft commanded
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